H o w

Simon’s career has defied convention. As a globally recognized creative, he’s continuously challenged traditional marketing and creativity norms. With over 25 years of experience, he’s seamlessly navigated from traditional media to digital and brand spheres, always proving that creativity is crucial to brand and marketing success.

His work spans creative, media strategy, design, storytelling, visual communication, and conceptual development, all vital elements in shaping impactful narratives. Passionate about creative excellence, Simon combines his inner geek with a commitment to delivering memorable, measurable, and future-proof brand solutions, partnerships, and campaigns.

He believes great creativity doesn’t come from one person alone and thrives in collaboration with people from diverse backgrounds and disciplines. For Simon, the true measure of a great idea is its impact on people. If it resonates and sparks contribution, that’s where the magic happens.

Meet Carli, the efficiency and service aficionado. Always on the lookout for smarter production solutions; she’s consistently proving to clients that not only can we achieve results creatively, but we can also deliver within budget.

With extensive experience as a producer across various mediums (film, photography, digital, events, and print).

Carli’s background in start-ups also gives her a keen insight into the importance of brand perception and reaching the right audiences. Carli’s mantra is simple: successful output means delivering beyond expectations.

Carli adds her experienced lens of production value in the creative process, ensuring production dollars are stretched as far as possible, covering any and all formats.

Millie is an integral part of Outfox, the youngest graduate of the Marketing Academy and winner of B&T’s 30 under 30. She’s known for her dynamic leadership and remarkable efficiency. With a keen eye for innovative strategies and a passion for creative excellence, she drives the agency’s vision while ensuring every project is executed with precision and flair.

Her extensive background in both creative and business management allows her to seamlessly bridge the gap between artistic vision and client goals. Millie is celebrated for her ability to inspire and guide her team, fostering a culture of collaboration and growth.

Her strong communication skills, combined with her talent for navigating complex challenges, have made her an invaluable asset to both clients and colleagues alike. Under her leadership, the agency has seen remarkable growth, delivering groundbreaking work that consistently exceeds expectations.

Growing up in England, Ben had dreams of being a doctor, a philosopher and a marine biologist. He ended up in advertising. After 30 years in the business, most recently at the creative helm of DDB Australia, and previously with M&C Saatchi, he has worked on many clients and campaigns.

He’s persuaded tourists to flock to New Zealand as a creator of 100% PURE NEW ZEALAND. Informed Australians they “Can’ with CommBank’s brand platform and introduced Vodafone mobile’s youthful purpose to the world.

Over the years he and his departments has won numerous Australian and international creative and effectiveness awards, notably at Cannes, D&AD, The Effies, AdFest, OneShow and Caples. In 2015, he was voted Campaign Asia’s Best Creative Talent for Australia and NZ. Prior to DDB, Ben was Asia Creative Chairman for M&C Saatchi.

His inspiration is the reader, the viewer, the listener and the clicker; our raison d’etre, who for the most part, is bored, insulted and uninspired by what our industry produces.

Ben’s on a mission to change that narrative.

Sophie has a wealth of diverse experience, having worked across major global cities like New York, Paris, Hong Kong, Sydney, and Shanghai, and in sectors ranging from luxury to retail. She has led brands for top companies such as LVMH, Target, AT&T, The Met, Wyeth, Diageo, and Woolworths Group.

This broad expertise has equipped Sophie with a deep understanding of aligning brands with business strategies, embedding brand values within company culture, and ensuring that every touchpoint—internally and externally—works together to create lasting impact.

As Strategy Partner at Greenhouse Collective, Sophie led a transformation for Woolworths Group, resulting in immediate and sustained commercial success. Her achievements include accolades like Ad News Brand of the Year and Australia’s Most Trusted Brand.

Now, as the leader of her own independent brand consultancy, Sophie helps businesses develop clear, aligned, and inspiring strategies to drive growth and success.

Amber has over 15 years experience in Branding and Communication Design, graduating from Sydney’s Billy Blue College of Design in 2010. A strategic thinker, she enjoys discovering each clients unique opportunities, values and goals, and generating ideas from this place of insight.

She is especially drawn to the work of crafting and nurturing visual identities, and loves the process of discovery, collaboration and connection that these projects bring. Her career has seen her work with brands large and small across a range of industries – from some of Australia’s most iconic arts organisations, to the world of award-winning wooden children’s toys. She has happy clients from the construction, music, beauty, hospitality and not-for-profit sectors, to mention a few.

Amber is a wife and a mum of two, and for fun (and goal kicking), she runs, writes and spends time cooking, eating and drinking with with family and friends.