A Voice to Parliament

“Since federation in 1901, Australia has had a total of 44 nation-wide referendums. Eight of these have been successful. But no referendum has passed without bipartisan support.”

Political campaigns need to be able to flex.

Outlook

There are many reasons why Australia voted NO to a Voice to Parliament, but we are proud to have been part of the Yes23 team. Political campaigns need to be able to flex. It’s not like selling toothpaste. But at the same time, consistency is important.

Outthink

We developed a simple strategic framework that could adapt to changing conditions:

Inform. Unite. Celebrate.

This was not going to be a guilt trip, or a woe-is-us story, it was time to look forward.Against a background of little information and excess misinformation we explained what was going on.

Output

A visual identity had been created, but it was proving divisive. We needed to unite both people and messages under one, flexible banner, with an easy to use, communication toolkit.

This was implemented and rolled out through all the campaign’s media and messaging. Across digital display, social channels, OOH, radio, broadcast TV, digital content and pre-rolls on YouTube, event signage and field-team collateral. Totalling hundreds of thousands of media impressions, plus millions of free media impressions.

Also, working with renowned director Rachel Perkins, we made 12 films located in remote communities demonstrating how a Voice would make things better.

Outcome

Our work generated the highest positive results in research and media metrics prooved the creative moved the ‘consideration needle’ towards YES.

80% of indigenous Australians said YES.

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Our team is equipped with experience from some of the world’s most progressive brands

Interested in our approach to solving our clients challenges?

What our clients say

At Barnardos Australia, our experience in working with Simon and the team at Outfox has been incredible.

 

They have over delivered in every way; really taking the time to understand our brand, objectives (and challenges!) and then craft highly creative concepts and deliver amazing production work across a range of marketing channels.

 

Their work is not just creative, but also highly effective. The latest campaign was shortlisted as an awards finalist at a National Fundraising for Excellence award show. Would highly recommend.

Dan Ludlow

Head of Innovation – Barnardos Australia

We had an absolutely amazing experience working with Outfox! Simon, the creative director, and Carli, the lead project manager, went above and beyond to create stunning brand video assets for us. The team was professional, super creative, and incredibly speedy, delivering exceptional results that were fantastic value for money.

 

We loved working with them so much that we’ve since asked them to take on multiple other projects, and they continue to impress us every time. If you’re looking for a creative agency that combines talent, efficiency, and a great attitude, Outfox is the one to call! Highly recommend.

Matt Poulier

Global Head of Brand – Employment Hero

We engaged the team at Outfox to help us define a new approach to our brand architecture to elevate the Sekisui House brand across all of our business operations within the Australian market. As a global leader in sustainable residential development with a defining philosophy; love of humanity, we were impressed with the Foxes total immersion in the culture and story of our organisation.

 

We thoroughly enjoyed the collaboration and the passion they bring to the table. Simon’s extensive experience coupled with his drive to create the best possible outcome is so refreshing and, the fun came for free.

Jodi Gill

Marketing Director – Sekisui House

We have found the Outfox team to be an invaluable support across our past 5 years of working together, and they now seem to be an extension of our own team! The work is always of the highest quality, insight driven and simply beautiful to look at. The team is efficient, collaborative and reliable. I wouldn’t hesitate to recommend Outfox to anyone in need of a creative partner.

Chloe Jones

Head of Marketing – Princess Cruises

Barnardos Australia started working with Outfox in 2021 on our digital donation campaigns. They also assisted Barnardos in developing our Unique Selling Point, so they really understand our messaging and brand direction. In the three major digital appeals run so far with Simon and the team we have gone from strength to strength.

 

Every appeal we have worked with the team has resulted in significant increases in digital income, and the ability to put our brand out in the market using creative that clearly resonates more powerfully with our audience than anything we had done before. We were so impressed with the last campaign ‘Hiding in Plain Sight’ that we submitted it to the FIA awards 2023. Outfox are a pleasure to work with and I can personally recommend their services.

Cathy Rowe

Head of Digital Engagement – Barnardos Australia

Who we work with

bloodmoon games
carnival group
CT group
cunard
GOODRADIGBEE
Gro
HAL
princess
saltwater games
seabourn
sekisui house
NEWS

NEWS

We are passionate members of the industry and have been involved both locally and on the international stage as speakers, opinion leaders and judges.

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