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We help ambitious brands grow by combining strategy, creative, production and AI workflows to deliver work that performs, not just looks good.

Meet Outfox

Outfox is a creative effectiveness
agency built to outsmart today’s
thirsty media machine.

As media demands more – more assets, more formats, more speed – traditional agency models get expensive,
inefficient and hard to scale.

What Foxes do

We work differently.

By deeply understanding media and performance and audience behaviour, we create smarter creative systems that work harder, travel further, and drive real sustainable business growth.

Our services are designed to align creative, media and technology — so performance improves without production costs blowing out.

Outsmart We analyse audience behaviour, media environments and performance data to design creative systems that are built to perform in real media conditions.

Outthink We develop brand platforms, messaging frameworks and design systems that create consistency, recognition and cut-through across channels.

Outgrow We deliver asset production at scale using AI-enabled workflows, allowing for rapid iteration, optimisation and ongoing performance improvement.

Creative that meets
your media demand

creative cunning lock-up
You don’t often see these two 
words together, but without a bit of cunning, creative is doomed to fail.

You don’t often see these two 
words together, but without a bit of cunning, creative is doomed to fail.

Look up cunning and you’ll find a plethora of meanings, but we like to define it as the intersection of two specialisms which rarely meet – creative and media with experience.

Creative Cunning recognises the benefits of collaboration beyond this. We know success comes from working closely with all our partners – clients most of all.

Our team is equipped with experience from some of the world’s most progressive brands

Interested in our approach to solving our clients challenges?

Work that works harder

From performance creative
to brand platforms, our work is built to scale, adapt and deliver results in-market.

B&D tile

B&D

Holland America

Holland America

Employment hero

Employment Hero

Holland America

Holland America

Employment hero

Employment hero

Yes23

YES23

The people
behind the
thinking

We’re a senior-led, flexible team of strategists, creatives and makers.
No bloated layers. No handballing.
Just the right people, at the right time..

“Our Den” a trusted network of specialist partners we collaborate with to scale expertise without agency overheads

Our tailored production approach prioritises speed, scale, and adaptability. Using AI workflows as part of our solution, allows us to deliver scale at speed but also ensuring quality and brand guidelines are maintained.

What our clients say

At Barnardos Australia, our experience in working with Simon and the team at Outfox has been incredible.

 

They have over delivered in every way; really taking the time to understand our brand, objectives (and challenges!) and then craft highly creative concepts and deliver amazing production work across a range of marketing channels.

 

Their work is not just creative, but also highly effective. The latest campaign was shortlisted as an awards finalist at a National Fundraising for Excellence award show. Would highly recommend.

Dan Ludlow

Head of Innovation – Barnardos Australia

We had an absolutely amazing experience working with Outfox! Simon, the creative director, and Carli, the lead project manager, went above and beyond to create stunning brand video assets for us. The team was professional, super creative, and incredibly speedy, delivering exceptional results that were fantastic value for money.

 

We loved working with them so much that we’ve since asked them to take on multiple other projects, and they continue to impress us every time. If you’re looking for a creative agency that combines talent, efficiency, and a great attitude, Outfox is the one to call! Highly recommend.

Matt Poulier

Global Head of Brand – Employment Hero

We engaged the team at Outfox to help us define a new approach to our brand architecture to elevate the Sekisui House brand across all of our business operations within the Australian market. As a global leader in sustainable residential development with a defining philosophy; love of humanity, we were impressed with the Foxes total immersion in the culture and story of our organisation.

 

We thoroughly enjoyed the collaboration and the passion they bring to the table. Simon’s extensive experience coupled with his drive to create the best possible outcome is so refreshing and, the fun came for free.

Jodi Gill

Marketing Director – Sekisui House

We have found the Outfox team to be an invaluable support across our past 5 years of working together, and they now seem to be an extension of our own team! The work is always of the highest quality, insight driven and simply beautiful to look at. The team is efficient, collaborative and reliable. I wouldn’t hesitate to recommend Outfox to anyone in need of a creative partner.

Chloe Jones

Head of Marketing – Princess Cruises

Barnardos Australia started working with Outfox in 2021 on our digital donation campaigns. They also assisted Barnardos in developing our Unique Selling Point, so they really understand our messaging and brand direction. In the three major digital appeals run so far with Simon and the team we have gone from strength to strength.

 

Every appeal we have worked with the team has resulted in significant increases in digital income, and the ability to put our brand out in the market using creative that clearly resonates more powerfully with our audience than anything we had done before. We were so impressed with the last campaign ‘Hiding in Plain Sight’ that we submitted it to the FIA awards 2023. Outfox are a pleasure to work with and I can personally recommend their services.

Cathy Rowe

Head of Digital Engagement – Barnardos Australia

Who we work with

bloodmoon games
carnival group
CT group
cunard
GOODRADIGBEE
Gro
HAL
princess
saltwater games
seabourn
sekisui house

| OutThink | OutSmart | OutGrow |

Creative Effectiveness Agency
Built for Media Performance

Let’s talk and see how we can
help with the cunning art
of modern marketing.